NIQI has been tasked with the integration of Glaceau Vitamin Water/One Piece in-store promotion and social media.
Generate noise around the instore promotion, by starting a conversation among the One Piece fans on the major Chinese BBS.
One Piece, many stories.
- Tell your 'One Piece' story -
We engaged users to tell their One Piece stories on strategically chosen BBS platforms (Baidu, Douban, Actoys and Xici), and rewarded the best stories with the One Piece characters collection.